01
Protocol 01 / Paid growth
IGNITE
Google Ads and Meta Ads
Plan and manage paid campaigns across Google and Meta, with AI assistance and human strategic oversight.
CODE/RAVEN / Xwork’s marketing framework
Time to call an audible.
When the brief changes, the plan can change with it. CODE/RAVEN is Xwork’s AI-assisted marketing framework: five focused protocols, coordinated with human strategy and quality control.
01 IGNITE
02 RANK GENERAL
03 SIGNAL
04 PROSPECTOR
05 ATELIER
Protocol stack / 01
Choose your field of focus.
02
Protocol 02 / Search
RANK GENERAL
SEO and AI search visibility
Shape search visibility through SEO and content, including attention to emerging AI search experiences.
03
Protocol 03 / Social
SIGNAL
Facebook and Instagram
Coordinate Facebook and Instagram content, community management and a consistent brand voice.
04
Protocol 04 / Lead conversion
PROSPECTOR
Email, landing pages and pipeline
Connect email, landing pages and lead scoring with the work of managing a pipeline.
05
Protocol 05 / Creative and web
ATELIER
Build the visual and web layer: creative assets, website management and brand stewardship.
Before delivery / 02
AI on the task.
Humans on the call.
Dedicated protocol agents assist the marketing work; people set the strategy and review the output. Separately, CODE/RAVEN offers AI automation for WhatsApp and Telegram conversations.
