Backlinks are Dying. Is This True? Backlinks have long been considered a cornerstone of search engine optimization (SEO), serving as a key indicator of a website’s authority and relevance. However, …
Google’s EEAT: Creating high EEAT content
What is Google’s EEAT? Google’s EEAT stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s a set of criteria used by Google to assess the quality and reliability of content on …
Ethical targeting: Are you being manipulated by Google Ads?
An Advertiser’s Perspective Ethical targeting in the ever-evolving world of digital marketing, Google Ads stands as a powerful tool for advertisers. It allows us to connect with potential customers in …
Canonical links & how it affects SEO
Canonical Links and Their Impact on SEO In the intricate world of Search Engine Optimization (SEO), understanding the nuances of canonical links can significantly enhance your website’s search performance. Canonical …
