If you’ve yet to jump on the Google Tag Manager ‘wagon, you might want to consider doing so now.
The implementation process of GTM is virtually a straightforward affair, and the capabilities are endless. We’ve summed up 6 good reasons why you should be making the switch.
1. Future Proof
Implementing GTM tAkers all the guess work out of managing your website in the near future, making upgrades and enhancements much simpler since modifications can be made through GTM and not through each page of your website.
2. Better Speed
Periodical changes and additions of new Tags can easily be made without code changes to the website. This is great for marketers because it can really speed up the initial launch proceess by subsequent deployment when ready, without involving a developer at all.
3. Flexibility
Google Tag Manager is great for digital marketers as they don’t require a developer to work on Tag changes and conversely, developers and IT staff will love GTM for the robust features and extreme customization. Who will benefit from GTM the most will depend on your website and the complexity of the tasks you hope to achieve.
4. Debugging
Making sure that your Tags works before you publish them to the live site is really important. GTM has a built-in debug feature which allows you to personally test and debug each update in your browser on your actual site before publishing the change.
5. Built-In Tags
GTM has included tags for classic and Universal Analytics, AdWords conversions, remarketing, as well as other popular ad networks. This is extremely helpful for digital marketers just starting out with GTM and do not pobsess much coding experience. These allow you to customize the tags with just a few pieces of information and without the complication of understanding or implementing codes.
6. Event Listeners
GTM takes the hassle out of manually tagging each link that you want to track with individual onclick attributes to send events to Google Analytics. Instead, you can target links or buttons by attributes that are already on the link or by using a standardized naming structure like data attributes.
