We’re a social bunch.
In fact, there are currently 2.3 billion active social media users worldwide – and Facebook Messenger plus WhatsApp alone handle 60 billion messages a day.
Get your visual kicks on Instagram
It’s safe to say that for brands and businesses, platforms like Twitter, Facebook, and Instagram offer an incredible level of opportunity when it comes to engaging with new customers on social media.
One of the fastest growing social media platforms is Instagram, pulling in a colossal 400 million active users per month. Oh, and it may not be entirely relevant, but according to research, pizza is the most Instagrammed food on the planet.
Welcome to Instagram Stories
One of the biggest emerging trends on the platform (apart from all the pizza) is Instagram Stories. This new, very Snapchat-inspired function allows users to upload impromptu photos and videos to their ‘Instagram Story’ which lasts just 24 hours before disappearing off the social stratosphere altogether – and it’s really starting to take off.
These bite-sized stories have the power to boost brand awareness and inspire engagement and if you’d like to add Instagram to your arsenal of social media skills but you’re not sure how, these tips will help you get things rolling.
Take 4 — top tips to get your Instagram Stories going!
(a) Give people a behind the scene glimpse
Social storytelling is a potent and powerful concept. In today’s world, people like to interact with brands they deem to be human, so one of the best ways you can engage with new and current fans is by offering them a day in the life glimpse of your operation.
(b) Host an Instagram Takeover
A lesser known but incredibly effective Instagram tactic, an Instagram Story Takeover has the power to grow your account and reach a whole new audience in a short space of time.
By forming a partnership with an influential blogger or Instagrammer in your niche and letting them take over your account for a 24-hour period, allowing them to craft their own Instagram Story in the process, you’ll be able to boost awareness and give your brand a host of new voices.
(c) Transform your blog into mini articles
Fresh, informative, and engaging blog posts are still one of the most important elements of any content strategy – so finding new ways to present your best articles is an excellent boosting your brand’s awareness.
(d) Show your product or service in action
Especially within the realms of social media, people want to see exactly how your product or service can benefit them – so why not use Instagram Stories to show it in action?
Ultimately, your content should make people want to invest in your brand. If you can use Instagram Stories in a way that is both entertaining and genuine, you’ll be able to draw more people to your website without the need of a blatant sales message.
