There’s a lot of chatters online, some favorable, others probably not. Some possibly sting, others laudatory for a good cause. Right now, as you read this, your targeted audience and members of the public could already be talking about you. Your brand. Your business.
It’s about time you shut up & listen.
Here’s where Social Mention comes in. It’s literally your eyes and ears on the ground of social media. With Social Mention you can see and analyze what people are saying about you.
Social Mention is a social media search and analysis platform that aggregates user generated content from across the universe into a single stream of information. It allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time.
How is it used?
You can use Social Mention to get insight on a brand, individual or topic. A search will return a list of mentions, which you can sort by date or source and filter by recency. Using the Advanced Search feature will help you receive more specific results.
Every search gives a score for strength, sentiment, passion and reach.
- Strength: Indicates the likelihood of your search term being mentioned
- Sentiment: Ratio of positive to negative mentions
- Passion: Measures the likelihood of the people talking about your brand
- Reach: Measures the depth of your search term’s influence
Who uses it?
Digital marketers for a start. Social media strategists and even some of the big companies out there. In fact, we’ve even had SMEs jumping on the bandwagons, and in this con edited age of ours, who wouldn’t? With social mentions, you get to do all of the following, and more:
- Monitor mentions of a brand/product
- Identify influencers talking about a specific topic
- Check the strength of a particular topic of discussion
- Gain some SEO insights from keywords associated with a topic
- Find new people to follow across various social networks
- Analyze the social networks where a topic or discussion is most popular
It’s an amazing free tool that helps you monitor and analyze what’s going on in the great big world of social media. Whether you set yourself up to receive a daily email or just check in once in a while, Social Mention should be an ongoing component of your content marketing plan.
