Last week, Google announced local “best-of lists” content will start to show in its mobile app search results. On August 4, the company posted, “Starting today in the US, when …
You’ll never guess how Facebook is fighting clickbait now. Oops!
On Thursday, Facebook announced the latest salvo in its roughly two-year-old war against clickbait posts. To reduce the number of Facebook posts linking to articles whose headlines promise information that …
How guerrilla marketing can supercharge your business
Guerilla Marketing, at its core, is advertising that utilises cheap and creative tactics to generate hype and draw attention to a product or service. It often allows you to take …
Unilever buys Dollar Shave Club in reported $1 billion deal
Being a disrupter might land you a billion dollar deal. That’s the case for Dollar Shave Club, which has reached an agreement with Unilever for the consumer packaged goods giant …
Would you pay $900 per click for a PPC ad? Well, they did!
At the time this post was written, Google is on track to make more than $70bn in revenue in 2016, and the lion’s share of that number will be generated …
How this man duped a string of ad agencies and almost got away with it
The advertising model was broken, and Bill Grizack knew how to fix it. “At The Variable, it was my job to invent the future of creative advertising strategy,” his LinkedIn …
Arcadier launches DIY marketplaces
Singapore-based Marketplace-as-a-Service (MaaS) company, has recently launched a do-it-yourself marketplace technology named Arcadier Marketplaces. Users can create their own marketplace with quick setup and easy customisation (with no coding necessary) …
Google now rewards mobile friendly sites with better search rankings?
Within the past year all key research data indicates that mobile searches have overtaken their desktop counterparts. Although the changes to Google’s ranking metrics have been in play for about …
What the heck is wrong with Google Keyword Planner?
First there were the error notices that users have to have an active campaign, not just an AdWords account to access Keyword Planner. Then came combined search volumes for close …
Facebook Messenger has more than 11,000 bots
Facebook just moved one step closer toward making its bot ambitions a reality. Just months after introducing the first bots for Facebook Messenger, the social network now counts more than …
