Advertising has been on the decline for the past few years. Believe it or not, there’s been a gradual but perceptible shift from the tried and tested conventional marketing to …
Shut up & listen!
Social listening has become a must-have or prerequisite in this digitally connected world of ours, especially so amongst the social media channels where the occasional chatter may concern an aspect of our …
10 tips to market your business on Instagram
Last September, Instagram announced it had over 400 million active users, many of which are businesses. While Instagram isn’t necessarily right for every business, for brands marketing products or services …
How cafés, bakeries, brick & mortar businesses benefit from Local SEO
Local SEO represent a key component of any business’ marketing strategy to effectively dominate search engine results, while simultaneously ramping up your marketing efforts in other channels the likes of …
How to build a successful Digital Marketing Agency
If you’re taking the digital marketing route, or intending to do so in the near future, here’s one great article on Forbes by John Rampton providing further insights into the …
How to craft your social media marketing plan
In The Marketing Plan Handbook, author Robert W. Bly explains how you can develop big-picture marketing plans for pennies on the dollar with his 12-step marketing plan. In this edited …
This company makes $70 million selling random stuff on Amazon
So you never thought selling tens of thousands of everyday, low-margin products online would make a great business and a great story? Neither did the guys behind Pharmapacks. Until they …
6 reasons to start ‘tagging’ your website now
If you’ve yet to jump on the Google Tag Manager ‘wagon, you might want to consider doing so now. The implementation process of GTM is virtually a straightforward affair, and the …
What is Google Tag Manager?
Google Tag Manager is a free tool that makes it easy for marketers to add and update website tags — including conversion tracking, site analytics, remarketing, and more—with just a …
Rakuten closes marketplaces in Singapore, Malaysia and Indonesia
Japanese eCommerce giant Rakuten has announced this past week that it will be closing its marketplaces in Singapore, Malaysia and Indonesia by the end of March 2016 as part of …
