Advertising has been on the decline for the past few years. Believe it or not, there’s been a gradual but perceptible shift from the tried and tested conventional marketing to digital marketing. Companies and the big players out there are investing in the digital space nowadays — possibly with better return on investment, greater reach and lower costs than the exorbitant price they would have incurred from the standard TV advertisements, newspapers, print ads etc.
The decline of traditional marketing.
No, it doesn’t work that way anymore. Advertising now is about targeting the customers yourself. And one of the sure-fire way would be through a digital marketing agency.
A digital agency that understands your brand would be in the best position to effectively communicate this to your target audience, and depending on your actual requirements, they would have a number of digital strategies to put forth this marketing reach for your company.
Enter the digital marketers.
Most digital marketing agencies offer the full-service treatment, and this would normally encompass web development and design, SEO related services, search engine marketing (paid search), social media management, content marketing, email marketing and so on.
In addition, there are also the handful of extra services the likes of graphic design (pretty useful as it complements a good website or for digital marketing campaign use), analytics, mobile marketing, mobile apps and even social listening (brand monitoring).
Some digital agencies grow from leaps and bound, with the occasional plan on hiring more talented staff to help them manage their increasing list of clients. While others concentrate on bringing together a team of extraordinary people with specific skill set similar to the ones below.
The Web Designer
Not to be mistaken for a coder, or a programmer, this is one individual that live and breathe websites. Here, we’re talking about responsive, mobile-ready websites with a premium look and feel to it — the granddaddy of all showcase for your products or services. And yes, creativity is his middle name.
The SEO Consultant
This person has to his disposal a slew of digital tools that actually works wonder when it comes to optimizing your personal or corporate website. This, coupled with his SEO expertise, enables him to perform a number of crucial but critical steps in order for your brand to rank better organically in the search engines, achieve greater ROIs, wider reach, and possibly target the demographic group of audience specific to your business with so much ease.
The Analytics Specialist
This is someone you wouldn’t want to mess with, for his/her specialty pertains to numbers, tons of numbers too. We’re talking about analyzing graphs, metrics and figures presented from the Google Analytics or Omniture accounts and coming up with specific actionable plans for the greater good of your business. He knows how many visitors you had last night. He’s aware of the number of bad (back)links to your site. He can even devise goals for the sole purpose of hitting those preset KPIs, right from the start.
The Graphic Designer
They are the ones with a keen eye for detail, creating clean, minimalist, contemporary designs for use with any of the websites that the digital marketing agency churns out, or for the purpose of content generation in cases involving social media marketing, and even for other digital marketing campaign use. They are obviously the master in Photoshop, and they believe in the old adage that if a website is not compelling enough, if a Facebook post is not getting the number of likes or shares it deserve, if a digital marketing campaign is not achieving the kind of consumer awareness or targeted reach for the client, then it’s time to fire the designer for an obvious case of bad design.
The Content Writer
These are the folks with a flair for flowery words. They can write an entire article on a single subject matter at hand, and they are obviously good at research as well. Where digital marketing is concern, content writers play a supporting role to the rest of the team. They churn out keyword optimized content for use with SEO, they produce compelling blog posts for the benefit of the target audience, they are also the ones we turn to for copywriting tasks on a newly minted site.
As you can see, they all adds up to what a bona fide digital marketing agency would do. These are the people and driving force behind such agencies, big or small — and for each and everyone of them being experts in their respective fields; brands and companies can rest assure that your next digital marketing campaign would be a success for it’s lovingly handled and given the utmost white-glove treatment like no other.
