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Facebook @ Work launches next month?

Facebook is ready to make work as addictive as socializing. The company plans to launch its enterprise communication and collaboration network Facebook @ Work in the next few weeks on a per seat pricing model.

Facebook believes it can keep individual employees engaged with the product, so it’s betting on a pricing plan that charges companies “per monthly active user” instead of charging a flat rate per company, says Facebook @ Work director Julien Codorniou. It was reported that Facebook will announce launch integrations or partnerships with other SaaS tool providers including Asana in the coming weeks.


Facebook @ Work subscribers can use the product’s special “Work Feed” of posts from colleagues to exchange ideas and assume tasks. It’s reminiscent of products like Convo ($9/month), Salesforce Chatter ($15/month), and Microsoft’s Yammer ($3-$24/month). Facebook At Work will also offer Groups as well as Messenger, which includes audio and video calling options that could compete with Slack and Skype. Plus it provides the social network’s profiles, Events and Live video features.

Facebook At Work’s biggest strength could be its familiarity. It should find onboarding users easier than many SaaS tools since people will already have a login, password, and know how to use it. That quick registration could help it leapfrog competitors that can often seem foreign or confusing compared to consumer software. If a customer prefers it for security purposes, employees can also set up entirely separate accounts for business.

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