Google has recently rolled out an updated AdWords interface to a select group of AdWords users, and possibly more in the coming weeks.

To some, they are reporting that the new features were hard to find in the new interface and that it was a radical change.

In regard to the new interface surfacing, a Google Representative has confirmed that the interface is rolling out to more users. Previously, Google has stated:

Through 2016 and into 2017, we’ll continue to build out this new AdWords experience, and invite advertisers along the way to try it out and provide feedback. Invites will be sent based on a number of factors, therefore not all advertisers will be able to test the new experience right away.

It should be noted that this move is purely an interface design change — it will not change the core functionality of AdWords. Additionally, the change will help advertisers reach across the spectrum of search, display, shopping, mobile and video.

Updated: AdWords has officially been rebranded as Google Ads as of July 24, 2018.

On July 24, 2018, the new Google Ads brand—including the new name and logo—was updated in the product interface, Help Center, billing documents, and more. The URL you use to access your account changed from adwords.google.com to ads.google.com, and the Help Center changed from support.google.com/adwords to support.google.com/google-ads.

Changes to the Google Ads branding will not impact your campaign performance, navigation, or reporting.

To learn more about this change, including changes to the DoubleClick Digital Marketing and Google Analytics 360 Suite brands, read about the new brands for our advertising products on the Google blog.