If you’re managing a digital marketing agency doing SEO work for clients, you’ve no doubt been asked the following inevitable question by now: “How long does it take to rank in Google?”
Of course, that depends on quite a number of variables — the strength of the website, the popularity of the keywords, the competitiveness of the industry they’re in, age of the site, budget, the efforts put into the preliminary audit and research, right down to the effectiveness (read skills) of the SEO initiative done prior to that.
From research data procured from Ahrefs, on average, the Top10 ranking page is 2+ years old. And those that rank at position #1 are almost 3 years old. In fact, only 22% of pages that currently rank in the Top10 were created within 1 year — and the SERP is clearly dominated by old pages.
Additionally, from the data, it can be concluded that although on average, it takes a page anywhere from 2 to 6 months to rank in Google’s Top10 — only 5.7% of these pages were lucky enough to make it to the Top10 within that year. In other words, almost 95% of all the pages studied didn’t make it to the Top10 within that timeframe.
When we delve deeper into the said data, there is a 0.3% of pages that ranked in the Top10 for a high-volume keyword in less than a year, and although you can rank for low-volume keywords in a very short time, it can Brando safely concluded that the high-volume ones take almost a year to get into the Top10.
But again, don’t forget that this data only applies to 5.7% of “lucky” pages that ranked in the Top10 within a year. The vast majority of pages don’t perform that well.
So here’s to hard work and great SEO work, rather than just pure … luck.