Digital Marketing Outsourcing in Malaysia
Imagine this scenario for companies based in Singapore: Every marketing department goes through the same internal debate. Should we outsource digital marketing or bring it in-house?
While the decision to outsource digital marketing may initially seem difficult, the solution is simple. Think of it this way: As buying behaviors continue the shift toward online media, the prevalence of digital marketing continues to grow.
In fact, by 2017, the average firm will allocate 30% of their marketing budget to online initiatives. With that trend expected to continue in the coming years, it will be more important than ever before to have a team of experienced experts that know how to run a successful digital marketing campaign.
Keeping that in mind, here are a few benefits of outsourcing your digital marketing to an equally competent team based in Malaysia:
Outsource your digital marketing + pay in the local currency
Most SMEs in Singapore, as well as digital agencies in the island republic are venturing across the Causeway to have their digital marketing needs fulfilled in Ringgit Malaysia, or MYR.
Those that we’ve spoken to, or had the opportunity to chat with previously said that instead of having their work done in Singapore and having to pay in Singapore Dollars (SGD), the next best thing right now would be to get someone or another agency from Malaysia to do the exact same thing. After all, it’s about delivering Singapore-level digital marketing at MYR rates — that’s SGD savings every month.
Of course, these are the same people who’ve previously contacted a qualified SEO Specialist from a supposedly legit (but spammy) email, only to have the person or company represented be originating from India — and they charge in USD. Most of the feedbacks received border on the sub-standard, if not lackluster or disappointing digital services rendered by these Indian counterparts.
Outsource digital marketing agency + enjoy cost savings & expertise
Why hire one marketing executive when you could hire a team of digital marketing experts?
Instead of spending your time and marketing budget on recruiting, training, salaries and benefits, as well as investing in the numerous tools it takes to run a successful digital marketing strategy, rely on the expertise of an outside agency.
Outsource digital marketing services + skip the learning curve
Your own team may have a better understanding of your company, products, services and customers than an outsider. But what an agency may initially lack in knowledge about your business, they more than make up for in experienced marketing talent and skill that would be near impossible to emulate in-house. Over time, this dedicated team of digital marketers will come to understand the goals, ins-and-outs and objectives of your business.
Benefits of outsourcing digital marketing + better focus on your core business
Managing a digital marketing campaign, and all of the reporting and analytics that come along with it is no simple task. When you outsource digital marketing you can make use of all the extra time you will have on your hands and focus your energy on areas that may be neglected within your business.
While you may view your marketing agency as just another vendor, if you want to establish an ongoing, long-term relationship with them, it is important to view them as a true strategic partner and an extension of your team.
If you are still hesitant about working with an agency, begin with a small project and use it as an opportunity to determine whether it is a good fit for your business.
Conclusion
At the end of the day, it’s all about getting the best bang for your buck, ease of communication and keeping your business sustainable whilst having the best of both worlds across the Causeway. If you’re still on the fence about this, schedule a chat with us and we would be more than happy to help you out!
