An Advertiser’s Perspective Ethical targeting in the ever-evolving world of digital marketing, Google Ads stands as a powerful tool for advertisers. It allows us to connect with potential customers in …
PPC Marketing: 5 tips to double down your search marketing budget
PPC Marketing : How This Would Benefit Your Business As the old adage goes, you have to spend money to make money. And this holds true in the world of …
Performance Max: The new AI driven campaign from Google Ads
Performance Max: The Set & Forget AI Driven Campaign from Google In the dynamic world of digital advertising, staying ahead of the competition requires innovative tools and strategies. One such …
Google retires DoubleClick & AdWords in favor of just “Google Ads”
Alphabet Inc’s Google announced on June 27 the biggest-ever rebranding of its advertising software, retiring the DoubleClick and AdWords brands to streamline entry points for advertisers and ad sellers. Google …
Google to remove mobile-friendly label? Yup.
Google has just announced that it is doing away with the mobile-friendly label that appears in search results. Thankfully, for those of you with websites that at present ranked well …
Google rolls out new AdWords interface to more users
Google has recently rolled out an updated AdWords interface to a select group of AdWords users, and possibly more in the coming weeks. To some, they are reporting that the …
Would you pay $900 per click for a PPC ad? Well, they did!
At the time this post was written, Google is on track to make more than $70bn in revenue in 2016, and the lion’s share of that number will be generated …
What the heck is wrong with Google Keyword Planner?
First there were the error notices that users have to have an active campaign, not just an AdWords account to access Keyword Planner. Then came combined search volumes for close …
Why is the Google Ad green?
In April, Google users in many countries began seeing green “Ad” labels instead of yellow ones next to text ads in Google search results. In the last week, more and …
YouTube launches 6-seconds unskippable ads
As more video consumption moves to mobile, YouTube has a new ad format for brands designed specifically for quick snippets of content. Today it’s launching Bumper ads—six-second, unskippable video ads—that …
