Google’s own internal documents, entered as evidence in the U.S. antitrust trial, show the company deliberately raised search ad prices using mechanisms it called ‘intentional pricing.’ Here’s what that means for your Google Ads budget in Malaysia.
Enhanced CPC Is Gone. Your Campaigns May Not Know.
Google migrated all Enhanced CPC campaigns to Manual CPC on August 31 — silently, with no alert. Here’s how to check if your campaign was affected, and which bidding strategy to use now.
Google AI Brief Explained: What Malaysian Advertisers Need to Know Before It Changes How You Target
Google AI Brief replaces keyword lists in Google Ads. What Malaysian advertisers need to know before the English rollout reaches your account.
Ethical targeting: Are you being manipulated by Google Ads?
An Advertiser’s Perspective Ethical targeting in the ever-evolving world of digital marketing, Google Ads stands as a powerful tool for advertisers. It allows us to connect with potential customers in …
PPC Marketing: 5 tips to double down your search marketing budget
PPC Marketing : How This Would Benefit Your Business As the old adage goes, you have to spend money to make money. And this holds true in the world of …
Performance Max: The new AI driven campaign from Google Ads
Performance Max: The Set & Forget AI Driven Campaign from Google In the dynamic world of digital advertising, staying ahead of the competition requires innovative tools and strategies. One such …
Google retires DoubleClick & AdWords in favor of just “Google Ads”
Alphabet Inc’s Google announced on June 27 the biggest-ever rebranding of its advertising software, retiring the DoubleClick and AdWords brands to streamline entry points for advertisers and ad sellers. Google …
Google to remove mobile-friendly label? Yup.
Google has just announced that it is doing away with the mobile-friendly label that appears in search results. Thankfully, for those of you with websites that at present ranked well …
Google rolls out new AdWords interface to more users
Google has recently rolled out an updated AdWords interface to a select group of AdWords users, and possibly more in the coming weeks. To some, they are reporting that the …
Would you pay $900 per click for a PPC ad? Well, they did!
At the time this post was written, Google is on track to make more than $70bn in revenue in 2016, and the lion’s share of that number will be generated …
