Cinemagraphs are static photos that contain areas of motion, and you might have seen this somewhere in the online space. These specialized graphics — which are essentially high-end, animated GIFs — can be leveraged for dynamic advertising, or to help you stand out on social media. In this course, learn how to use Photoshop, After Effects, and other tools to explore the creative options of cinemagraphs.

Xwork is the first agency to embark on this new age medium for digital advertising using an up-and-coming format better known as Plotagraph, which allows you to create dynamic content from static photos. While plotagraphs are similar to cinemagraphs, the starting point and execution is very different.