Google AI Overviews: A Shift in Trustworthiness? In recent years, Google has increasingly leaned on artificial intelligence to enhance its search engine capabilities. One of the most visible aspects of …
Ethical targeting: Are you being manipulated by Google Ads?
An Advertiser’s Perspective Ethical targeting in the ever-evolving world of digital marketing, Google Ads stands as a powerful tool for advertisers. It allows us to connect with potential customers in …
PPC Marketing: 5 tips to double down your search marketing budget
PPC Marketing : How This Would Benefit Your Business As the old adage goes, you have to spend money to make money. And this holds true in the world of …
Google has disabled ‘View Image’ & ‘Search by Image’ buttons
Google is making a change to image search today that sounds small but will have a big impact: it’s removing the “view image” button that appeared when you clicked on …
Google to remove mobile-friendly label? Yup.
Google has just announced that it is doing away with the mobile-friendly label that appears in search results. Thankfully, for those of you with websites that at present ranked well …
Google has started showing Local Business Cards
Google has started showing “Local Business Cards” as part of the Google Posts system. This allows content providers or businesses or candidates to control the content that appears in the …
Google accused of monopoly, hides content from Yelp & TripAdvisor?
Last week, Google announced local “best-of lists” content will start to show in its mobile app search results. On August 4, the company posted, “Starting today in the US, when …
Would you pay $900 per click for a PPC ad? Well, they did!
At the time this post was written, Google is on track to make more than $70bn in revenue in 2016, and the lion’s share of that number will be generated …
What the heck is wrong with Google Keyword Planner?
First there were the error notices that users have to have an active campaign, not just an AdWords account to access Keyword Planner. Then came combined search volumes for close …
Google’s controversial RankBrain changes ranking results?
Google is now using its RankBrain machine learning system to process every query that the search engine handles, and the system is changing the rankings of lots of queries. What’s …
