If you’ve always wanted to indulge in video marketing as the new medium of choice for online advertising, the time has come. According to James McQuivey, a researcher with Forrester …
The Cheerios’ tweet that went horribly wrong
Social media can be tricky. The recent death of iconic musician Prince unsurprisingly generated a tidal wave of social media buzz. Among the many heartfelt messages were tributes from big …
Shut up & listen!
Social listening has become a must-have or prerequisite in this digitally connected world of ours, especially so amongst the social media channels where the occasional chatter may concern an aspect of our …
10 tips to market your business on Instagram
Last September, Instagram announced it had over 400 million active users, many of which are businesses. While Instagram isn’t necessarily right for every business, for brands marketing products or services …
How to craft your social media marketing plan
In The Marketing Plan Handbook, author Robert W. Bly explains how you can develop big-picture marketing plans for pennies on the dollar with his 12-step marketing plan. In this edited …
