Alphabet Inc’s Google announced on June 27 the biggest-ever rebranding of its advertising software, retiring the DoubleClick and AdWords brands to streamline entry points for advertisers and ad sellers. Google …
How this man duped a string of ad agencies and almost got away with it
The advertising model was broken, and Bill Grizack knew how to fix it. “At The Variable, it was my job to invent the future of creative advertising strategy,” his LinkedIn …
