Alphabet Inc’s Google announced on June 27 the biggest-ever rebranding of its advertising software, retiring the DoubleClick and AdWords brands to streamline entry points for advertisers and ad sellers. Google …
Google rolls out new AdWords interface to more users
Google has recently rolled out an updated AdWords interface to a select group of AdWords users, and possibly more in the coming weeks. To some, they are reporting that the …
What the heck is wrong with Google Keyword Planner?
First there were the error notices that users have to have an active campaign, not just an AdWords account to access Keyword Planner. Then came combined search volumes for close …
Why is the Google Ad green?
In April, Google users in many countries began seeing green “Ad” labels instead of yellow ones next to text ads in Google search results. In the last week, more and …
How to steal your competitor’s best keywords!
It’s funny. Paid search is a tricky business. We’ve all heard how fantastic it can be to grow one’s company, but it can also be a major pitfall to losing …
