What is an AI Winter? Artificial intelligence (AI) has seen dramatic advancements over the last few decades, but its progress has not always been smooth. Periods of intense optimism about …
Customer journey — from awareness to conversions
Understanding the Customer Journey The customer journey maps out the stages a potential customer goes through from the moment they first become aware of your brand to the point where …
Google’s EEAT: Creating high EEAT content
What is Google’s EEAT? Google’s EEAT stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s a set of criteria used by Google to assess the quality and reliability of content on …
Google Navboost: What is this all about?
Navboost: How to Use This for your SEO Understanding how search engines function can be quite complex, but that’s part of what makes SEO so fascinating. Navboost, one of Google’s …
How to get leads for my business?
Lead Generation Strategies If you’re a digital marketing outfit searching for leads, you’re in luck. Here, we have 8 lead generation strategies that will most likely boost your sales. The …
Chatime Malaysia — The truth is finally out!
Taiwan’s La Kaffa alleges Malaysian franchisee used unapproved ingredients, and that Loob Holdings Bhd failed to pay royalties on time — for more than a year. The Taiwanese company behind …
Adobe has unveiled Project Voco — and it’s freaky.
A new application that promises to be the “Photoshop of speech” is raising ethical and security concerns. Adobe unveiled Project Voco last week. The software makes it possible to take …
Amazon is coming to Singapore!
The U.S. retail giant doesn’t currently offer local services in Southeast Asia, but it is working to enter the region via an launch in Singapore next year. Right now, sources …
Secret digital agency kickbacks scandal to hit Europe
The secret media agency kickback scandal that rocked the US digital marketing industry in the last year is, in fact, commonplace among European media owners, including display networks, because it …
Tribecar offers $2 an hour car rental
What is Tribecar? Tribecar is a car-rental, car-sharing and chauffeur service all rolled into one – and it is shaping up to be another rival to traditional taxi operations. Ready to …
