According to a new report from market research firm eMarkerter, 2016 is gonna be the year of the Snapchat. Snapchat reports that right now it has about 150 million daily …
Google to remove mobile-friendly label? Yup.
Google has just announced that it is doing away with the mobile-friendly label that appears in search results. Thankfully, for those of you with websites that at present ranked well …
Google has started showing Local Business Cards
Google has started showing “Local Business Cards” as part of the Google Posts system. This allows content providers or businesses or candidates to control the content that appears in the …
Google rolls out new AdWords interface to more users
Google has recently rolled out an updated AdWords interface to a select group of AdWords users, and possibly more in the coming weeks. To some, they are reporting that the …
Google accused of monopoly, hides content from Yelp & TripAdvisor?
Last week, Google announced local “best-of lists” content will start to show in its mobile app search results. On August 4, the company posted, “Starting today in the US, when …
You’ll never guess how Facebook is fighting clickbait now. Oops!
On Thursday, Facebook announced the latest salvo in its roughly two-year-old war against clickbait posts. To reduce the number of Facebook posts linking to articles whose headlines promise information that …
How guerrilla marketing can supercharge your business
Guerilla Marketing, at its core, is advertising that utilises cheap and creative tactics to generate hype and draw attention to a product or service. It often allows you to take …
Unilever buys Dollar Shave Club in reported $1 billion deal
Being a disrupter might land you a billion dollar deal. That’s the case for Dollar Shave Club, which has reached an agreement with Unilever for the consumer packaged goods giant …
Would you pay $900 per click for a PPC ad? Well, they did!
At the time this post was written, Google is on track to make more than $70bn in revenue in 2016, and the lion’s share of that number will be generated …
How this man duped a string of ad agencies and almost got away with it
The advertising model was broken, and Bill Grizack knew how to fix it. “At The Variable, it was my job to invent the future of creative advertising strategy,” his LinkedIn …
