Every entrepreneur at some point hires an SEO, PPC (pay-per-click) or SMM (social media marketing) expert — which generally means an agency or freelancer. But money is tight, so how …
Google adds “Uber tab” to Google Maps
Google is adding a dedicated ride-sharing tab to Google Maps. Starting on Android and coming soon to iOS, users will start seeing a new icon indicating time to destination for …
Time for Digital Agencies to play bigger roles
Although digital technology has been growing exponentially in Malaysia and is fast becoming the DNA that underpins nearly all human interaction, yet less than 6% of businesses have mastered the …
Think you got a good deal on SEO?
There’s no such things as proper SEO, and there’s no regulation on who can call themselves an SEO professional. As a result, way too many under qualified self-professed “SEO professionals” …
What does a digital marketing agency do?
Advertising has been on the decline for the past few years. Believe it or not, there’s been a gradual but perceptible shift from the tried and tested conventional marketing to …
Shut up & listen!
Social listening has become a must-have or prerequisite in this digitally connected world of ours, especially so amongst the social media channels where the occasional chatter may concern an aspect of our …
10 tips to market your business on Instagram
Last September, Instagram announced it had over 400 million active users, many of which are businesses. While Instagram isn’t necessarily right for every business, for brands marketing products or services …
How cafés, bakeries, brick & mortar businesses benefit from Local SEO
Local SEO represent a key component of any business’ marketing strategy to effectively dominate search engine results, while simultaneously ramping up your marketing efforts in other channels the likes of …
How to build a successful Digital Marketing Agency
If you’re taking the digital marketing route, or intending to do so in the near future, here’s one great article on Forbes by John Rampton providing further insights into the …
How to craft your social media marketing plan
In The Marketing Plan Handbook, author Robert W. Bly explains how you can develop big-picture marketing plans for pennies on the dollar with his 12-step marketing plan. In this edited …
