Every entrepreneur at some point hires an SEO, PPC (pay-per-click) or SMM (social media marketing) expert — which generally means an agency or freelancer. But money is tight, so how …
10 tips to market your business on Instagram
Last September, Instagram announced it had over 400 million active users, many of which are businesses. While Instagram isn’t necessarily right for every business, for brands marketing products or services …
5 great reasons why you need a digital marketing agency
With the ever evolving trends and preferences amongst the savvy consumers out there, companies are now ramping up their marketing efforts in order to reach out and better connect with …
6 mistakes to avoid when building a brand
Building a brand isn’t easy. It takes a lot of skill, hard work and usually a little bit of luck. When it comes to branding decisions, sometimes one bad mistake can …
How to craft your social media marketing plan
In The Marketing Plan Handbook, author Robert W. Bly explains how you can develop big-picture marketing plans for pennies on the dollar with his 12-step marketing plan. In this edited …
