Meta’s analysis of 1M+ campaigns shows $4.13 revenue per dollar spent — and click-to-WhatsApp ads convert 40% better than landing pages. Here is what that means for Malaysian businesses, and why Meta’s policy update now demands a purpose-built bot to capture it.
Why We Don’t Just Use AI — We Run on It.
Cannes Lions 2026 entries dropped 25% as integrity rules tightened. OpenAI declared AI the operating system for advertising. Here is what both signals mean for Malaysian businesses choosing an agency.
Google Settles the GEO Question
Google officially said GEO and AEO are just SEO — for Google. For ChatGPT, Perplexity, and Claude in the MY/SG market, that guidance does not apply. Here is what it means.
